I believe in the future when conversations of the best lyricists come up Ortiz name will definitely be thrown around.
With a flow reminiscent of fellow Latino the Late Big Pun Ortiz is too far ahead of his time or stuck in the passed depending on how u look at it.
There is almost no more an aspiring MC needs when Dr Dre says he is a Fan of your music and this is Ortiz's reality. Unlike most Brooklyn MC's Ortiz doesn't focus too much on the gangster driven subject matter that might be standard for some if not most brooklynites, he maintains a balance that can definitely be admired.
This range was best displayed on his Koch Records released "Bodega Chronicles: The Brick" shortly after the release of his debut album Ortiz was signed to Dr Dre's aftermath. As we know Aftermath is like college basketball with very slim chances at making it to the pros but all the hype to make it seem as though. Due to a delayed project and push backs that made no sense, Ortiz opted to part ways with the Good Dr. This to me was his best move to date considering how many artists have been signed to aftermath there was no telling how long this diamond in the rough would have waited to deliver his album.
Since Joell's Aftermath release he got busy and kept himself relevant within the US and even overseas. He even found time to help put together "slaughter house" a collective of lyricist reminiscent of the "4 horsemen" including Joe Budden, Royce Da 59 & crooked I.
Will the current climate of today's music world allow Joell to shine... we shall see. Yawa!
MAX B
Before Jim Jones dropped what would be one of the biggest club records of the Mid 2000's he kept with him a secret weapon by the name of Max B. Max laid the hook Jim rode the track and they made phenomenal music together.
Unfortunately Max found himself charged in Murder case that is still pending trial. While incarcerated without bail Max signed off his publishing over to Jones who in turn put up his 1,000,000 bail and the drama began. Max accused Jim of robbing him and it was clear that they were never to make any moves together.
Nobody can deny Max's ability to pen and sing "vocoder free" hooks that blend so well with the track its like the right size gloves although due to contractual obligations Max can't get himself as far out as he would like but there is definitely an interest from G-Unit, Akon just to name a few.
Max is the perfect definition of using the internet to your advantage and for the last year plus Max has stayed relevant on every Hip hop outlet known on the Net. Viral videos, mixtapes, features that sometimes make me wonder if Max is really on trial for murder.
Hopefully he can make it passed his murder trial and take advantage of the Buzz surrounding his brand.
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